Design Concept of Equipment Manufacturers for Cultural and Tourism Projects - Part Two
Release time:
2022-06-07
What should be "experience" rather than "function" or "content"; tourism project equipment manufacturers should plan products from an operational perspective, not only staying at the level of function and content but also considering the consumer's perspective. Find a reason to entice them to come here, or even to come again.
What should be 'experience' rather than 'function' or 'content',Cultural Tourism Project Equipment ManufacturerFrom the perspective of operation, product planning should not only stay at the level of function and content but also consider the consumer's perspective. Find a reason to entice them to come here, or even come again. What unusual experience does this project provide for visitors? A dreamy environment? Immersive sensory pleasure? Fun and exciting adventures? The joy of learning? Or relaxation therapy? These unique experiences are key to the product's appeal.
The importance this project brings to visitors, we call it 'theme'.
The experiences within a cultural tourism project should be relatively consistent, and different enterprises' product developments should collaborate to create similar feelings, reinforcing the theme of the service project.
Therefore, all products are closely related to the core theme. Products that deviate from the core theme will only make it a hodgepodge of the project.
In the planning of specific products, cultural tourism project equipment manufacturers should extend and deepen the theme based on respect for the theme, creating their unique experiences and values.
Each type of tourism product should occupy a certain space, distributed within a specific geographical area. The key consideration of where is not the project's location or the size of the required space, but the relationship between the project and the surrounding environment. In many cases, geographical location determines whether a product can be established, expanded, and to what extent it can interact with other products.
For example, the high point of the project is often a scenic area, which can combine functions such as restaurants, cafes, hotels, and observation decks to transform scenic advantages into consumable products.
Therefore, the planning and design of the project often develop synchronously, learning and providing feedback to each other, positioning the product in space during the early research phase, and then using spatial resource planning to verify the rationality of the enterprise's product quality planning.
Cultural tourism projects are oftenCultural Tourism Project Equipment Manufacturerphased in development, with a longer development cycle, so the product planning phase should pay high attention to the order of development.
On one hand, starting from the operational rules of cultural tourism products, reasonably arrange the rhythm of project development, such as initial triggers, continuous upgrades in the later stage, and continuous rolling operation of funds.
On the other hand, consider the speed of land supply. Based on conceptual planning, check the product development schedule according to the land supply timetable, and examine the product system at each stage to see if it meets the development requirements of different stages.
Cultural Tourism Project Equipment ManufacturerWhether doing it oneself or finding partners, the operation team should be involved in the planning process in advance, helping to optimize and enrich the content and construction points of the product. If necessary, adjust the product positioning and functions based on the operation team's products and needs. Because, in the future, the business form of cultural tourism will inevitably be an ecosystem characterized by connection, sharing, and win-win.
It is both difficult and not difficult to plan a cultural tourism product with operational management thinking.
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